We believe you should know exactly what data we collect and why. The right column gives you the plain-English version of each section — no legal degree required.
NearLoka Inc. ("we", "us", "our") operates the AI search visibility platform at nearloka.com.
We are committed to protecting the privacy of our users — local business owners and their authorized team members.
This Privacy Policy explains what data we collect, how we use it, and your rights as a user.
For questions, contact us at support@nearloka.com.
NearLoka is a SaaS platform that helps local businesses get found by AI. This page covers what we collect and how we protect it. Email us with questions.
Account Information: Name, email address, and password when you register.
Business Information: Business name, address, phone number, website URL, and category that you provide or that we retrieve from public sources.
Phone Number: If you opt in to SMS services, we collect your phone number for account verification, coaching alerts, and service notifications.
Payment Information: Billing name and last 4 digits of payment method. Full card details are processed by Stripe and never stored by NearLoka.
Usage Data: Pages visited, features used, scan frequency, LokaSignal Score history, and interaction logs.
AI Scan Data: Results retrieved from AI platforms (ChatGPT, Claude, Perplexity, Gemini) showing how your business appears in AI-generated responses.
Third-Party Account Data: When you connect Google Business Profile, Apple, or Yelp, we access data you authorize — such as reviews, business categories, ratings, and analytics. Each connection requires your explicit OAuth consent.
AI Coaching Conversations: When you interact with Hello Loka, your messages and Hello Loka's responses are stored to improve coaching quality, personalize future recommendations, and improve the product. Conversations are linked to your scan data and business profile.
Communications: Emails you send us, support tickets, and survey responses.
Free Scan Email Capture: When you run a free scan and choose to view your full results, we collect the email address you provide — before you create an account. We use this email to send you your scan results, and we may also send occasional marketing updates unless you uncheck the marketing box at submission. You can opt out at any time via the one-click unsubscribe link included in every email.
IP Addresses: Like most online services, we process your IP address when you use the Service — to deliver content, prevent abuse, and enforce rate limits on public features (such as the help assistant). Rate-limiting records are short-lived and automatically expire; we do not use IP addresses to build marketing profiles.
We collect your account info, business details, usage patterns, and Hello Loka coaching conversations. We never store your full credit card — Stripe handles that. Third-party data (Google, Yelp, Apple) only flows in with your explicit permission. Run a free scan and unlock results? We ask for your email to send you your report, and may send occasional updates unless you untick the box — every email has one-click unsubscribe. We also see your IP address (every website does) and use it only for security and abuse prevention, never ad profiling.
To provide the Service: Run AI scans, compute your LokaSignal Score, and deliver recommendations.
To communicate with you: Send welcome emails, scan results, coaching alerts, billing notices, and product updates.
To improve the platform: Analyze usage patterns to improve features, fix bugs, and develop new capabilities.
To enforce our Terms: Detect fraud, abuse, or violations of our acceptable use policy.
To comply with law: Respond to legal requests, court orders, or regulatory requirements.
We do not use your data for advertising or sell it to data brokers.
AI Model Training: We do not use your business data, scan results, or personal information to train any AI models. Your data is used solely to provide and improve the NearLoka service.
We use your data to run the product, send you updates, and improve the service. We don't sell it, we don't run ads with it, and we do not use it to train AI models.
Our core service involves querying third-party AI platforms (including OpenAI, Anthropic, Perplexity, and Google) with prompts related to your business category and location.
These queries are designed to simulate how a real user might search for a business like yours. We analyze the responses to compute your visibility score.
Scan queries: Our scan queries to AI platforms contain only your business name, category, and location — never your account details or other personal information.
Conversations you type: When you chat with Hello Loka or our public help assistant, the text you type (and recent conversation context) is sent to Anthropic, our AI provider, to generate the response. Please don't include sensitive personal information (like health or financial details) in these conversations. Under our agreement with Anthropic, these conversations are not used to train AI models. We store your Hello Loka coaching conversations to improve your recommendations, as described in Section 2.
AI platform responses are stored in our database to track score changes over time.
Scans only tell AI engines your business name, category, and city — nothing personal. Chatting with Hello Loka or our help bot sends your typed messages to our AI provider (Anthropic) to answer you — so don't type anything sensitive. None of it trains AI models.
We do not currently offer SMS features and do not collect phone numbers for SMS. If we introduce SMS in the future, it will be opt-in only, we will name the delivery provider here, and we will update this policy before collecting any phone numbers for that purpose.
No texting today, so no phone numbers collected for it. If that changes, this policy updates first.
We share data only with service providers who help us operate the platform. Current key providers include:
All providers are bound by data processing agreements and may not use your data for their own purposes.
We do not sell, rent, or trade your personal information to any third party.
We may disclose data if required by law, regulation, or valid legal process.
The full, honest list of who helps us run NearLoka — databases, payments, email, AI engines, analytics, and error tracking. All under contract, none of them get to sell or reuse your data. We never sell it either.
We retain your account data for as long as your subscription is active.
Score history and scan data are retained for the duration of your subscription to power trend analysis.
If you cancel, your data is retained for 30 days before permanent deletion, giving you time to export.
You may request immediate deletion of your data by emailing support@nearloka.com.
Anonymized, aggregated data (not linked to you) may be retained indefinitely for product improvement.
We keep your data while you're a customer. After cancellation, it's deleted after 30 days. You can request earlier deletion anytime.
We implement industry-standard security measures including encrypted data transmission (TLS), encrypted storage, and access controls.
Authentication is handled by Supabase with support for magic links and secure session management.
We conduct regular security reviews and apply patches promptly.
While we take security seriously, no system is completely immune to breaches. In the event of a data breach affecting your information, we will notify you within 72 hours as required by applicable law.
We use encryption and secure infrastructure. If there's ever a breach affecting you, we'll notify you within 72 hours.
Depending on your location, you may have the following rights regarding your personal data:
To exercise any of these rights, email support@nearloka.com. We will respond within 30 days.
If you are in the EU/EEA, you have rights under GDPR. If you are in California, you have rights under CCPA. We do not sell personal information as defined by CCPA.
You can access, correct, export, or delete your data. Email support@nearloka.com. We respond within 30 days. GDPR and CCPA rights are supported.
We use essential cookies to keep you logged in and make the product work; these can't be disabled because the Service needs them to function.
For analytics, we use Plausible — a privacy-focused tool that uses no cookies and collects no personal identifiers. It gives us aggregated numbers (page views, feature usage, conversion events) without tracking you across the web.
We use Sentry to capture errors when something breaks, so we can fix it.
We do not use advertising cookies, and we do not allow third-party advertisers to track you on our platform.
Login cookies: yes (the product needs them). Ad trackers: none, ever. Our analytics tool is cookieless by design, and our error tracker exists to fix bugs, not follow you.
NearLoka Inc. is based in the United States. Your data may be processed in the US and other countries where our service providers operate (including Supabase, Cloudflare, and Stripe infrastructure).
If you are located outside the US, by using the Service you consent to the transfer of your data to the US. We ensure appropriate safeguards are in place with all service providers.
We're a US-based company. Your data may be processed in the US through our cloud providers.
NearLoka is not intended for use by anyone under the age of 18.
We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data, we will delete it promptly.
If you believe a child has provided us with personal data, please contact us at support@nearloka.com.
Our service is for adults only. We don't knowingly collect data from anyone under 18.
We may update this Privacy Policy from time to time. We will notify you of material changes via email or in-app notification at least 14 days before they take effect.
The "Last Updated" date at the top of this policy reflects the most recent revision.
We maintain a version history at nearloka.com/legal so you can track what changed.
Continued use of the Service after changes take effect constitutes acceptance of the updated policy.
We'll email you before making any major changes, at least 14 days ahead. Version history is available at nearloka.com/legal.
For any privacy-related questions, requests, or concerns:
Email: support@nearloka.com
General support: support@nearloka.com
Website: nearloka.com/legal
NearLoka Inc.
This Privacy Policy is effective as of July 14, 2026 (v2.2).
Questions about your privacy? Email support@nearloka.com. We're here to help.